Why you should focus on fundamentals of marketing

6 May 2013

“Gentleman, this is a football” It is said that the legendary American football coach Vince Lombardi started every new season with the same standard speech to veterans and rookies alike. He started by introducing the ball. “Gentleman, this is a football”. Then he will talk about the shape a size of the ball and followed […]

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Why thinking like a publisher will make you better at marketing

29 April 2013

Wikipedia describes publishing as “The process of production and dissemination of literature, music, or information — the activity of making information available to the general public.” In traditional publishing, writing of the content is the first step. Nothing happens without the author completing this step. Then the author of the content looks for a publisher to […]

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Why ignoring Google Plus & Google authorship could be a costly marketing mistake

20 April 2013

Agent Smith in the movie The Matrix saw it coming. “You hear that Mr. Anderson?… That is the sound of inevitability” Signs of inevitability Traditional methods of promoting our business such as branding, PR, advertising etc… are having less and less impact. It is not that these methods are not effective, it is simply we […]

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How to deal with customers who know it all and drain your energy

15 April 2013

Imagine this. You are in the process of explaining the best options available for your client’s problem. However, he seems to know what is good for him. Anything you suggest seems to illicit a smarter response from him. Deep inside you know that the path your customer insists on taking will not lead to better […]

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How to remove barriers to sale

9 April 2013

A potential customer making a decision to buy from us is a wonderful feeling. We should make that process as easy as possible from our customer’s point of view. But without realising it, we may be creating many barriers to a sale. Why? Because we want to cover every eventuality that could go wrong. As […]

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This will make you a success magnet

1 April 2013

In the movie Matrix Morpheus tells Neo – “Sooner or later you are going to realise, there is a difference between knowing the path and walking the path”. A very powerful reminder of how to live an aligned life. An aligned life means, becoming what you seek and as a results attracting what ever you […]

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How to attract clients who pay you what you are worth, pay you on time and refer you to more prospects!

23 March 2013

Customers who demand too much – Clients who don’t pay on time – Customers who don’t pay at all – Clients who treat us like we should be grateful for their business. Why do we put up with it? On the other hand imagine customers who value us, who pay us on time and always […]

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Being You

11 March 2013

“Every time you suppress some part of yourself or allow others to play you small, you are in essence ignoring the owners manual your creator gave you and destroying your design” – Operah Winfrey Branding – Everyone has an opinion on what branding is. Decades ago when mass production flooded the market – ‘branding’ was […]

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Can a business coach really help grow your business ?

4 March 2013

It is a very legitimate question. But there again consultants, mentors, advisors and a plethora of business support personnel out there are claiming to do the same thing. So how do you choose who to take on to help you and your business grow? In a nut shell all business support services directly help the […]

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No Systems = No freedom =No Success

26 February 2013

How long do I want to be tied to my business? For how long do I want my business to depend on me? Being tied to our business seems to offer some kind of comfort. It could be about fear of letting go. Letting go of the familiar and the fear of what is going […]

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