Lets admit it, marketing usually involves interrupting your prospects. That is why most (cold) marketing campaigns produce poor results. Persisting in interrupting your prospects is not necessarily going to produce better results.
In fact when did YOU last sit and wait for a marketing message to arrive at your desk (or desktop)?
So how do we minimise the interruption?
Hang out where your prospects hang out!
Don’t worry you wont be stalking your prospects. It is about getting your compelling message, in and around where your prospects hang out. For an example, if your prospects are avid golfers and frequent certain golf clubs then placing your message there, will certainly increase your response.
Here are some Key points to getting higher response:
- Do not put across ‘me too’ messages.
- Address their frustrations and results you can help them produce.(A good direct response marketer/copywriter can help you).
- Give them (your prospects) a compelling offer to persuade them to contact you, to start the relationship.
- Make it easy for your prospect to contact you .
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