‘Why did the chicken cross the road? ‘Because it’s lizard brain told it to.’ – Seth Godin
Your prospects are busy people.
They are smart people.
Your prospects are also very knowledgeable.
When we try to interrupt their day with cold calling and tele-marketing activities, their reptilian brain kicks in to protect them.
Our reptilian brain is an old part of our brain, which gets activated to protect us from danger.
Once your prospects reptilian brain is activated, you are starting a conversation with 20 nil down.
The barrier is already in place.
Shields are at maximum.
Your prospect will beat you down on price.
You would have destroyed any leverage you have.
Because he/she will consider you to be desperate.
There is a better alternative.
You can activate their Neo-Cortex brain.
You can get your prospects to come to you.
At Profit Hub we work on attracting your ideal client.
We help you attract clients:
Who find you worth their while
Who pay you on time
Who pay you what you are worth
Who keep coming back to you
Who refer you more clients
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