Why USP’s can no longer give you an advantage

by on 03/03/2014

valuebridge1 “The sound of a small bell during a dark night is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does. Seth Godin”

There is a problem with creating a USP (Unique selling proposition).

A statement states why you are different.

Unfortunately, it remains a statement, until you have to put it front of your prospective customer.

It is there to add to your ‘conversion’ process and give more reasons for your prospect to commit.

USP was not designed to attract ideal prospects.

It was designed to convert prospects when you find them.

In my view, USP’s have had their days.

Here is a different approach.

The sound of a small bell that stands out.

How about a system that attracts ‘pre-sold’ prospects.

Yes, they have already bought in to you and your business, before they actually buy from you.

What allows you to attract ‘pre-sold’ prospects?

It is called a ‘value bridge’ (or a platform).

A value bridge is like a beacon.

A beacon for your prospects to find you.

Imagine that. Your prospects finding you!

What is your value bridge?

  • It could be a blog.
  • It could be a presentation.
  • It could be a book.
  • It could be public speaking.
  • It could be a seminar.
  • It could be a webinar.
  • It could be regular emails.

When prospects get on the value bridge, you have to inform, Educate and nurture them.

Value Bridge is your opportunity to ‘demonstrate’ your expertise.

You design your ‘value bridge’ to attract your ideal prospects.

Profit Hub is one of the places where we help you build your own.

Come and join us.

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