“Success is not to be pursued; it is to be attracted by the person we become.” — Jim Rohn
Which one of these scenarios would you prefer?
… A prospective client wants a certain job done.
… A prospective client wants your company to get the job done.
With the first option, the client does not care who does the job. Their focus is getting someone to do the best job at the lowest possible price.
The game changes when they want YOUR COMPANY (or YOU) to do the job.
When they choose you, they not only want the best outcome and know you are the best person to do it.
Price becomes a secondary issue.
So how do you position your company to be sought after business in your sector?
Build YOUR own ‘value bridge’.
This is where you demonstrate your expertise.
This where you ‘grow’ your pre-sold customers.
This where you position yourself as the go-to person in your industry.
You don’t have to convince anyone to work with you.
They (your prospects) have to convince you that they are your ideal customers.
Want help to build a ‘value bridge’ specific to your business?
+ Ravi Peal-Shankar
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